Attitude: target audience

 Attitude has typically appeals to men from the ages 26 to 55 from the socio-economic groups A to C1 and we can see this through the load of  retro culture stories looking at the 1990s for example having links to stories about the anniversary of an old show 22 years ago, also we can see what socio-economic groups are targeted by the advertisement on the websites being for premium products for example Calvin Klein but also having a section for theatre on the website which is stereotypically synonymous with these socio-economic groups. 

Attitude focuses on specifically Bachelor/Married men even though they focus on a mature audience they lack stories about family indicating a focus towards single men and couples with no children as gay couples are less likely to have children appealing towards their target audience and they also do this through the Psychometric groups Reformer and aspirer. Reformers are appealed to through the multitude of stories having commentary on issues which the LGBTQ+ community but also talks about other social issues like homelessness etc. However attracting aspirers through the references to [premium products like food, fashion, hotels etc.

    

newspaper revision

1.

Circulation: The number of copies which are distributed everyday 

Readership: The audience 

2.

The newspaper with the highest circulation as of 2019 is The Sun 

3.

The Mirror has a higher circulation than The Times

4.

Tabloids - smaller, targeted towards the working class, sensationalist stories/gossip, simple language

Broadsheet - bigger, targeted towards middle class and higher, world news/ politics, sophisticated language 

5.

UK Tabloids: The Sun, Daily Mirror, Metro

6.

UK Broadsheet: The Independent, The Daily Telegraph, 

7.

Left Wing: Labour Party. Green Party

Right Wing: Conservative Party, UKIP

10.

Rupert Murdoch owns The Times newspaper 

11.

Rupert Murdoch has the biggest shares

12.

Political stance:

The Mirror: Labour Party 

The Times: Conservative Party

13.

Socio demographic groups:

The Mirror:  C2,D,E

The Times: A,B,C1

14.

News Values: Immediacy, Familiarity, Amplitude, frequency, Unambiguity, Predictability, Surprise, Continuity, Elite Nations and People, Negativity, Balance 

15.

 

 

Attitiude

 Attitude is a Lifestyle magazine targeted towards the LGBTQ+ Community more specifically gay middle aged men focusing on news about the community having a variety of ethnicities as we can see from the front covers of their magazines having a wide variety of of people from royalty, celebrities. 

Attitudes demographic can ended up exceptionally clear. That it is one focusing on open-minded individuals, who appreciate, understand the changing idealisations surrounding  advanced society. 

Looking through the website we can see they focus on the middle class more specifically the socioeconomic classes A,B and C1 as we see sections about traveling and theatre which are usually middle class and up 

The front covers give typical representations of  masculinity having strong men typically to give the magazine sex appeal to attract their audience  

Zoella audience

 Zoella's audience spans across a wide age demographic from young teens to adults and most of her audience are passive consuming the content and have a barrier between the audience and Zoella through the internet however being able to comment on Zoella's posts, videos etc. and having these comments allows her audiences to become more active and to be able to share their opinions on her content and helping her shape her future content based on her audiences feedback. This allows her audience to not only be able to consume the content which she creates but to be able to create content which helps the fan base grow and stay as large as it has. Relating to Shirky's theory on the 'End of Audience' which details how audiences are able to speak 'back to the media' through the internet allowing them to respond to  content allowing the consumers to become producers. 

Zoella creates fairly wide variety of representations somewhat more traditional is the representation of women in her content being female focused as it focuses on make up and health/ beauty products whereas men although less represented within her content we see through collaborations that men are in no way traditionally represented as they take part in make up and other conventionally feminine 

     

Zoella

 Through Zoella's Blog we can see that she represents herself as a feminine focused mature blogger through her recent blogs containing themes of  'revenge porn' but also self care products having a wide demographic of subjects to appeal to her original audience but also new audiences. Through the use of colours such as pinks help reinforce the dominant femininity within Zoella's Brand which she has branched away from keeping Zoella as her brand which is shown from the multiple appearances of 'Team Zoella' connoting to multiple members instead of Zoella as an individual this is further reinforced by the links to her Zoella Instagram account and her personal account. 

However at the beginning of her you tube channel we can see that she initially presented herself as the typical female young adult and with less focus of her brand at this time creates a personal bond with her audience as they can easily relate to her thus helping her grow her audience and also attract an audience with a similar personality and by having this natural ordinary young woman this helped her grow such a large audience     

exam question

 How do your key text episodes of Life on Mars and The Bridge follow or subvert genre conventions  and stereotypical representations , and use narrative structure and enigmas,  to produce a response in their audiences  ?  You should make some reference to theory in your answer. (30)

Life on Mars and The Bridge always follows Barthes enigma code being the integral part of the narrative in both shows as in The Bridge the main enigma is who committed the crime as the beginning of the episode shows a highly staged murder giving a motive to the audience with the first gender neutral school opening up however the shows writers have led their audience down blind alleys hiding the true motive until more information is given to the audience , However Life on Mars has multiple enigmas which we are introduced to instantly as this not only has a crime which needs to be solved the audience is left wondering if anything we see through our protagonists prospective is just  him in a coma or has he travelled back in time and this is constantly questioned throughout the episode one example in the first episode when he wakes up and the television is speaking to him and we the audience and the protagonist are questioning whether it was just his imagination or if it really happened. 

conventionally the crime enigma is solved by the end of the episode which is shown in Life on Mars as the protagonist is able to solve a similar crime in the past creating a snowball effect as the criminal from the present had a close relationship with the murderer from the past connoting to the young child being raised to continue his murders. whereas the Bridge creates one mystery which stretches out throughout the season fleshing out the narrative and adding side narratives to keep the main storyline fresh for example the character Aleksandr who was released from prison and is looking for money which was hidden before going to an ex friend to find it only for it to be gone leaving this sub plot very open with the introduction of his suspicious ex friend but not knowing anything about him creates an enigma which may be fleshed out during the series giving multiple leads on the motive of the murder.

The Bridge subverts stereotypical representations of women ,gender and sexuality in media as they are seen as the main characters as the protagonist and her partner are female and we see more females in places of power for example Lillian who is in charge of the Danish CID and also including a gender neutral school within the plot being more progressive and also having the LGBTQ+ be a major part of the narrative  as they include same sex relationships for example Helle Anker was killed for getting married to the same sex and the priest who conducted the marriage was also a victim of the murder portraying the prejudice in which they face in the real world and also giving this community some true representation within the media instead of being an exaggerated stereotype which is common for the LGBTQ+ in media.

 Whereas conventionally women are objectified and are seen as weaker than male characters which is shown in Life on Mars as when we are in the past traditional values and sexism towards women for example the separation of men and women which is shown through the scenes of Annie interacting with the other police officers being sexualised and presented as less intelligent by these police officers and also the police is male dominated which is present in the past as the police women are given a separate section instead of being integrated into the entirety of the police, showing the audience the binary oppositions between the past and the present society. This is further reinforced through Van Noonen's theory on representation as according to her men and women are represented differently within media as women are typically sexualised because of the western cultures patriarchy which is shown though the way women are presented in the past being portrayed as 'distractions' for the male police officers.   

Life On Mars follows Todorov's narrative theory as we see the protagonist's equilibrium at the beginning as he arrests a criminal and already giving the audience binary oppositions between criminal vs police through the costume mainly. The disruption occurs when the protagonist is hit by a car and wakes up in the 70s and this is shown to the audience through costume changes and his car changing subverting the crime genre as typically the disruption would be a heinous crime being committed like in The Bridge however this creates new enigmas for the audience. And when we meet Gene Hunt who is in charge we see a drastic opposition to our protagonist as Gene is initially presented as more aggressive unprofessional police officer unlike our protagonists who is by the book which is shown through the constant clashing of these two characters throughout the episode.

The Bridge subverts stereotypes within the main character Saga as main characters within Crime drama as they are typically coded to be male and the genre itself is quite male dominated and also subverting the portrayal of women and gender roles in media as she is portrayed as blunt towards her co workers and being hard to work with which is reinforced by Hanne wanting to be taken off the case with Saga because of the clashing between them as crime dramas typically have a helper for the protagonist in the investigation whereas in The Bridge Hanne doesn't want to work with Saga as soon as she finds out that she was put on the case further subverting the characters within the show as protagonists are typically more outgoing and assertive whereas Saga is quieter as she prefers working alone and how alone she is in the characters personal life also it is implied that Saga is on the spectrum for autism pushing away these tightly followed conventions within crime drama. According to Butler's theory gender roles are repeated in media as gender is only a social construct which The Bridge subverts as Saga is not portrayed as a traditional woman as she is given the lead role and is not sexualised through the Male Gaze which dominates media.   

Whereas in Life on Mars the Protagonist is generally coded to be the typical crime drama protagonist by being a competent and procedurally correct officer who hates corruption and violence, with a strong moral centre and sense of justice and this is shown through the beginning of the first episode as we see him chase a criminal alone to convey to the audience that he is an active protagonist further reinforcing this demeanour which is common in protagonists and is even further reinforced through the relationship between Gene Hunt as his style of policing is very different to Sam as Gene is presented to be politically incorrect and policing in a more aggressive and less professional way for example the interview in which he is in charge of quickly turns into more of an aggressive interrogation. According Judith Butler's representation theory stating that gender is just a social construct which is created through repetition which is shown through the two protagonists as they are both professional detectives and Saga is not labelled as a women through traditional methods of sexualisation rather being shown as having no social skills yet still being a professional detective.   

          

The Bridge

 Investigator: Saga Noren is the lead homicide detective in Malmö working constantly not knowing when to have a break which is obvious in the scene after her partner had her leg blown off  

Sidekick: Hanne Thosen is the lead homicide detective in Copenhagen and is partnered with Saga in the first episode however askes to be taken off the case due to Saga.

Boss: Hans Petterson is the police commissioner in Malmö and this archetype is reinforced as he is the only one to get Saga to go home after the explosion scene.

Villain:

Nordic Noir: A genre of crime fiction written in the perspective of the police set in Nordic countries 

Key Elements- Within this genre Dark narratives are commonly present, typically having a flawed protagonist and social realism which are heavily prevalent in The Bridge as the narrative follows our Protagonist which is a detective how is not very approachable and running away from her problems by working, investigating the murder of a woman who was fighting societies norms by opening gender neutral schools and attempting to abolish 'The Nuclear Family' 

The Bridge has many enigmas the obvious one is at the beginning where we are shown the crime scene however unlike traditional crime dramas the enigma is not solved at the ending but leaving the ending on a cliff-hanger signalling that this enigma is going to span and grow more deeply 

In this episode of The Bridge the conventions of women in the crime drama genre are subverted greatly as a lot of strong independent women are prevalent throughout the episode for example the protagonist Saga is the lead detective being strong and confident like the other women in the episode like Hanne. An example which reinforces this is the scene where Hanne has her leg blown off and saga quickly acts saving Hanne.

A good use of technical codes is the explosion scene as we get closer and closer to the explosion we as the audience begin to feel on edge due to specific sounds being audible and the performance of Saga looking suspiciously around as the camera continuously changes from the door to a wide shot giving the door importance and giving the audience a que to the next major plot sequence         

 

Life on Mars : genre and narrative

 Within the beginning of the episode modern crime genre conventions are presented as the main character Sam and officers raid a suspected murders house instantly creating a mystery as they are nowhere to be seen until a chase scene and questioning of the suspect professionally until Sam is in the past as they question another suspect which turns into more of an interrogation as DCI Gene and the other police in the past are presented as politically incorrect also Sam already having an idea about the suspect from the evidence from the present subverting modern crime conventions but still sticking to other conventions like the mystery and solving it by the end of the episode which links to Steve Neale's Genre Theory as the genre changes through time and having sci-fi conventions like the idea of him being in a coma. 

The main opposite present within the episode is the differences of the main character Sam and Gene as they battle throughout the episode on what to do about the mystery as Sam works like he did in the present which is drastically different from how Gene and the other officers work for example how Gene goes against the law for justice. Another major opposite being reality vs fantasy as its constantly questioned whether the past is actually real or just a figment of Sam's imagination these link to Levi-Strauss's theory as these opposites help continue the narrative as the confrontations between Sam and Gene usually end with more information in the case. 

An enigma is instantly created as we have a suspect in the murder case which is carried out throughout the episode but also more enigmas are created like Sam's condition after being hit by a car as some form of hallucinations throughout the episode connoting to him being in a coma however having reasonable explanations to just being hallucinations and Sam actually traveling back in time. These link to Barthes theory as Enigma codes are created throughout the series  

The narrative is restricted as we only know the same as Sam we as the audience have no further information on the narrative.      

Life On Mars: Textual analysis 1

The conventions of the crime genre are littered within the beginning as it starts with the police raiding a suspects house and the main character (Sam) chases down the suspect and catches him, they interview the suspect on a murder case having a lawyer and the detectives in the scene with him which is conventional of the crime genre however having a psychiatrist and social worker with the suspect making the scene unconventional and more realistic, also when Sam goes to the crime scene of his partners kidnapping having the area taped off and police surrounding the crime scene conventional to the crime genre however no connections to the sci-fi genre is shown until Sam is hit by a car and this begins the sci-fi elements as he is transported into the past and s the episode continues a psychological element is introduced as its implied that he is in a coma and everything he is seeing in the 70s is just his imagination. 

The enigmas created within the beginning align more with the crime genre as the suspect is let go after having an alibi and the murder case is still open ended and this enigma is reinforced when Sam's partner is following the suspect and is kidnapped, When Sam is hit by the car and wakes up in the 70s the enigma of wondering if he is in a coma and everything was fake or he really did travel back in time is created and spans along the entire series but also another enigma is created as the murders mirror each other in both the past and present  and this is solved at the end of the episode. 

Within the present the police are presented as more professional and gender is portrayed equally until we are put into the past as the police are shown as unprofessional messing up evidence and being sexist to female police officers.         

Section B Exam questions

 What is a media conglomerate? : A media institute which owns multiple other media companies  

How does ownership shape the content of  newspapers? : Ownership shapes the content within newspapers through the bias within the stories they report on like political bias for example The Times is a left wing newspaper thus having a bias towards the Conservative party and portraying them in a more positive light and The Mirror being more politically aligned to the Labour Party so the stories they report on and how they report their stories will attract the audience with the same political alignment

What has been the impact of recent technologies on all elements of the newspaper industry and how has it responded to these changes? : With the advancement of technology the news industry has grown exponentially but has needed to evolve as newspapers have moved onto the internet for example The Mirror online allows their audience to view on their website and on an app, and also doesn't have a paywall for their audience to see all of the news but having advertisements to earn their revenue which they would've got from selling newspapers which over time have been sold less and less.

The Times however has a paywall this digital descriptions has multiple variations increasing in price and as the price increases the more features audiences have like exclusive newsletters and rewards to give an incentive for their audiences to buy the more expensive subscriptions. As newspapers have moved to the internet this allows a wider range of audiences to view their content and have a much wider reach than what newspapers ever could do. 

What is the importance of fandom in media products? :  Fandoms allow media products to keep a following to a franchise and building support and helping market their product to a larger audience for example the Assassins Creed franchise has a massive fandom which discuss the game using wikis to have these discussions allowing fans to connect. 

How is the gaming industry regulated or what are the challenges in this particular industry? : In the UK video games are regulated by The Games Rating authority (GRA) using the PEGI system to rate the minimum age in which the game can be sold to using factors to help create these ratings like Fear and violence. The PEGI rating was created to stop younger audiences be exposed to mature content as games began to evolve to more mature audiences. 

How important is historical context? :  historical context is important as it can change the overall meaning of the product which contemporary audience would usually miss as their perspectives have changed for example the Tide print advertisement which was post WW2 and an economic boost and household appliances and products became highly desirable            

Newspapers section A

 Within both newspapers they discuss Brexit more specifically the vote on the UK leaving the European Union without a deal making it a lot harder for the UK to actually go through with Brexit and instantly we see that both newspapers don't support the winning vote of no deal Brexit by the headlines which attract the customers as the headlines discuss how its going to negatively impact the UK by using language like (mayhem, despair).

The articles on the front page are chosen to be on the front page due to news value as to contemporary audiences this was very relevant and drastically changes the UK as a whole in many ways also this story has a lot of news value as it effects everyone in the UK negatively making it bad news but gives it more news value.    

Television Crime Drama

 Subgenres: Within the crime drama genre their exists many subgenres for a much more niche audience for example detective fiction which are shows like Midsomer Murders or Luther to Legal Thrillers like the Law and Order series.

Hybrid Genres: These crime dramas include other themes from an entirely different genre for example Horror/Crime Drama like The X Files or Dexter and Comedy/Crime Drama like Brooklynn Nine-Nine and Sherlock 

Narrative: Within Crime Dramas they follow conventions to portray their narrative for example the crime usually committed is a murder with the drama being between the protagonist and their family and the characters which are portrayed throughout the narrative typically follow some sort of stereotypical representations to help forward the narrative for example the criminal/ detective. Usually within each episode they have their own narratives resolve at the end of each episode.

Character Codes: Within shows like Midsomer Murders The Protagonist has a sidekick being his Partner in the show being a helping hand within solving the crime. The Villain or criminal is always shown committing the crime however the audience typically doesn't see the criminals face creating an enigma for the audience giving them an incentive to fully watch the episode  

THE MIRROR Research and key questions

1. Who owns Reach Plc? :  Trinity Mirror PLC

2. What other newspapers and media products  do Reach Plc own? : Daily Mirror, Daily Express, Sunday People, Daily Record, Daily Star, OK!, Manchester Evening News, Liverpool Echo Birmingham Mail and Bristol Post.

3. What ways can audiences access this newspaper?  :  Using the website or app or reading the actual newspaper. 

3(a)How much content can you access for free and what type of content is available? : On The Mirror website you can access the news but also includes shop, voucher codes, offers, bingo etc. and all of it is completely free 

4. Visit the website of some of the other  newspapers Reach Plc owns and read some of their articles. What political agenda or bias do they hold? : Reach PLC is politically aligned to the left wing 

5. What evidence of this do you have? : Trinity Mirror who owns Reach PLC is a Left wing company

 6. Who is the intended readership (audience) for The Daily Mirror. You must consider the demographic profile and the psychographic profile. : The Mirror's targeted audience is younger audiences as it is a tabloid newspaper and are people who " want something to laugh about and who don't take politics seriously" 

 

THE TIMES : Research and key questions

 Who owns News Corp?: The Walt Disney Company 

What other companies belong to News Corp?: News Corp Australia, News UK, Dow Jones, Harper Collins publishers, Storyful and Move 

Do News Corp own any other newspapers? : News Corp owns several high profit US newspapers like The Wall Street Journal, The New York Post Community Newspaper Group, The Times,  

What ways can audiences access this Newspaper? :  Audiences can access this Newspaper traditionally or through the internet using apps and websites. 

5. Visit the website of some of the newspapers News Corp owns ( including The Times )and read some of their articles. What political agenda do they hold? :  New Corp is politically aligned with the Conservative party after changing from Labour to Conservatives in 2005

6. Is all of the news content on The Times website freely accessible ?  Why not ? : No because newspapers are rarely being brought nowadays with the development with technology all the news is available instantly so newspaper companies had to adapt to survive offering subscriptions to their website offering special incentives the more you pay. 

7. What evidence of this do you have? : The subscription page details the prices and incentives you receive like the Digital with Print bundle for £43 giving you a 34% discount on the print version of The Times 

 8. Who is the intended readership (audience) for The Times. You must consider the demographic profile and the psychographic profile.  : The Times' intended audience is largely middle class and are classified in social codes as ABC1 which are the Upper Middle class (A) , Middle class (B) and Lower Middle Class (C1)  

Newspapers

 Tabloid and Broadsheet :Tabloid papers like the Daily Mirror target a much younger audience using flashy colours and reports on more sensational crime, Gossip and television whereas Broadsheet which focuses more on Politics, major world news and is larger at 57 cm. 

Tabloid Newspapers attracting upper middle class and higher as the use of more sophisticated  vocabulary and a lot of text in articles and less photos whereas tabloid newspapers use very simple language attracting the working class also having less text and more photos to help attract their targeted audiences

Ownership :The Daily Mirror is owned by a parent company called Reach plc which is owned by Jonathan  Harmsworth Reach plc also owns other Tabloid newspapers like the Daily express, Sunday people, Daily record, Daily star and OK!

The Times is owned by a parent company called News UK which is owned by News Corp. News UK also owns other newspapers like The Sun

Political Bias : 

Media Research - Magazine

  I have chosen to analyse "Comic-con" magazine as it links in with the sci-fi genre which links with my coursework.

Instantly the typical conventions within magazines are presented like the masthead also the front cover having close ups of characters and is insinuated that these are characters in an American television show "Supernatural" and the colour scheme of the magazine helps people quickly understand what genre and style the magazine is predominantly focusing on the sci-fi genre having bright vaporwave aesthetic this design helps attract its targeted audience which is a younger more tech-savvy demographic the bright colours also making it stand out in the rows of other magazines.    

Media Research - Mockumentary

 A Mockumentary is a a piece of media which takes the form of a serious documentary but satirising the subject usually having comedic undertones and also follow the typical conventions within documentaries like an authoritative voice-over narrator and incorporating interviews with supposed "experts" parodying traditional documentary conventions.

A similar mockumentary to mine is The Fourth Kind (2009) is an alien abduction mockumentary which involves an unsolved mystery in Alaska involving an unordinary amount of disappearances and accusations of a federal coverup. My mockumentary focuses on multiple accusations of alien encounters.     

Media exam question practice

a) What is meant by a mainstream film ? [2]

A mainstream film has financial backing from one of the big media conglomerates having large budgets and are made to create revenue.

 b) Briefly explain what a media conglomerate is. [2]

A media conglomerate is a media company which owns multiple companies for example Disney owns Marvel

 c) Explain two features of independent  film production. Refer briefly to  I, Daniel Blake  to support your   points. [6]

The cast in independent films are usually never heard of because of the budgets for independent films being very low the actors which are hired are amateur actors for example in I, Daniel Blake many characters which are present are ordinary people not professional actors.

Independent films don't follow the ordinary studio style like big blockbusters but rather having their narrative focus on a specific subject making the audience think and reflect on certain subjects for example I, Daniel Blake focuses on Daniel Blake being denied Employment and support allowance even though he is deemed unfit to work by his doctor and struggles with poverty having the narrative focus on the effects of poverty in England.   

 d) Explain how economic contexts shape mainstream films. Refer to Black Panther  to support your points. [15]

The budgets for films can drastically effect there success when they are released for example the budget of the film can effect the amount of advertising the film gets and marketing campaigns like Black Panthers marketing  being target towards the African American audiences by having a full African American cast also other forms of media linked with Black Panther like the soundtrack which features famous African American artists and also advertising the film during sports breaks which has a higher amount of African American audiences attracting their target demographic helping create more exposure for the film and earn more revenue in the box office. 

The budget of the film typically effects the box office earnings for example the budget for Black panther was 200 million USD and earned 1.344 Billion USD earning over 1 Billion in the box office  whereas a film with a much lower budget like I, Daniel Blake was around 2 Million and earned 15.8 Million at the box office also with higher budget films the more distributors will pay for the film as films with large budgets are usually made to create revenue for the companies involved. Also the film will continue to earn money through royalties as merchandise, soundtrack and streaming platforms will keep generating revenue for the creators and actors.   

The film was released in2018 at the height of the Black Lives Matter movement and Black Panther was directed by Ryan Coogler who was the first black superhero director for the MCU with an all black cast which at the height of the racial tension with the Black Live Matter movement allowed the creators to profit from the movement and attracting the African American community being 37% in total viewership for the film.  

The Merchandise made from the film whether that being clothes, toys or a real Black Panther mask lots of profit has come from the merchandise producing $60 million to $100 million in just one year and these came out as the film was premiering adding to the $1.344 billion earning over 6 times its budget of 200 million which is common for superhero films as they dominate the box office each year as Marvel's net worth is $10 billion and having their films dominate the box office usually being the top films.     

Black Panther mainstream question

 Black Panther being apart of the Marvel Universe being owned in a large conglomerate by Disney Black Panther is a superhero action/adventure film also having linking themes to sci-fi all these mixed genres give the film a larger range to attract a bigger audience. The audience which marvel films attract a wide range of people showing that marvels marketing has worked in attracting the widest possible range of people especially as these marvel films are apart of one big universe and building this franchise helps keep there audience and also grow and maximise their profits by expanding on their universe building new narratives. The actors casted for the film are mainstream African American actors.

The Budget for Black Panther was $200 million clearly the Marvel universe is own by Disney which is apart of the big 6 conglomerate companies which dominate the mainstream media industry. The marketing for Black Panther was obviously trying to attract a larger African American audience which worked seeing that early audiences was 37 % African American and they did this by having a very diverse cast predominantly having African American cast but also doing this every step of production like the album created for the film which included artists like Kendrick Lamar and Travis Scott creating more hype for the film as help reaches the artists fans creating a larger audience. Black Panther premiered on January 29th 2018 and opened in 4,020 theatres, 3,200 in 3D, 404 in IMAX and made $1.344 Billion      

 

Black Panther

 How does Black Panther fit Tinto the Marvel franchise?:  the narrative fits in to add to  the larger story of the Avengers films.

What made it different?: the first black superhero in the Marvel universe to have his own film 

What made it successful?: he had a preview at the end of Avengers Civil war giving Black Panther a lot of hype, the rise of the movement black lives matter, marvel films are usually positive in ratings  

Harlem Renaissance: An intellectual, social and artistic explosion centred in Harlem, Manhattan, New York City having deep ties with New African American cultural expressions across urban areas The Harlem Renaissance is considered to be a rebirth of the African-American arts and this links to Black Panther as a major part of the story includes a lot of African culture within its characters.

The Black Panthers: A political activist group originally for self defence against police brutality began to quickly expand into advocating for social reforms the movie obviously linked to The Black Panther party referencing the name. 

Afrofuturism: A cultural aesthetic of African diaspora culture being created around the 90s expressing the historic African culture mix with sci-fi dressing problems that the African American culture faced. In Black Panther as the costumes and set designs being a mix of futuristic and traditional African culture.

Oscarsowhite: A hashtag which was to call out the lack of diversity of people of colour, LGBTQ+ and Women within the Oscars film awards this occurred during the same year as Black Panthers release