Zoella

 Through Zoella's Blog we can see that she represents herself as a feminine focused mature blogger through her recent blogs containing themes of  'revenge porn' but also self care products having a wide demographic of subjects to appeal to her original audience but also new audiences. Through the use of colours such as pinks help reinforce the dominant femininity within Zoella's Brand which she has branched away from keeping Zoella as her brand which is shown from the multiple appearances of 'Team Zoella' connoting to multiple members instead of Zoella as an individual this is further reinforced by the links to her Zoella Instagram account and her personal account. 

However at the beginning of her you tube channel we can see that she initially presented herself as the typical female young adult and with less focus of her brand at this time creates a personal bond with her audience as they can easily relate to her thus helping her grow her audience and also attract an audience with a similar personality and by having this natural ordinary young woman this helped her grow such a large audience