Attitude has typically appeals to men from the ages 26 to 55 from the socio-economic groups A to C1 and we can see this through the load of retro culture stories looking at the 1990s for example having links to stories about the anniversary of an old show 22 years ago, also we can see what socio-economic groups are targeted by the advertisement on the websites being for premium products for example Calvin Klein but also having a section for theatre on the website which is stereotypically synonymous with these socio-economic groups.
Attitude focuses on specifically Bachelor/Married men even though they focus on a mature audience they lack stories about family indicating a focus towards single men and couples with no children as gay couples are less likely to have children appealing towards their target audience and they also do this through the Psychometric groups Reformer and aspirer. Reformers are appealed to through the multitude of stories having commentary on issues which the LGBTQ+ community but also talks about other social issues like homelessness etc. However attracting aspirers through the references to [premium products like food, fashion, hotels etc.
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