Zoella audience

 Zoella's audience spans across a wide age demographic from young teens to adults and most of her audience are passive consuming the content and have a barrier between the audience and Zoella through the internet however being able to comment on Zoella's posts, videos etc. and having these comments allows her audiences to become more active and to be able to share their opinions on her content and helping her shape her future content based on her audiences feedback. This allows her audience to not only be able to consume the content which she creates but to be able to create content which helps the fan base grow and stay as large as it has. Relating to Shirky's theory on the 'End of Audience' which details how audiences are able to speak 'back to the media' through the internet allowing them to respond to  content allowing the consumers to become producers. 

Zoella creates fairly wide variety of representations somewhat more traditional is the representation of women in her content being female focused as it focuses on make up and health/ beauty products whereas men although less represented within her content we see through collaborations that men are in no way traditionally represented as they take part in make up and other conventionally feminine