Sunday, 6 December 2020

Section B Exam questions

 What is a media conglomerate? : A media institute which owns multiple other media companies  


How does ownership shape the content of  newspapers? : Ownership shapes the content within newspapers through the bias within the stories they report on like political bias for example The Times is a left wing newspaper thus having a bias towards the Conservative party and portraying them in a more positive light and The Mirror being more politically aligned to the Labour Party so the stories they report on and how they report their stories will attract the audience with the same political alignment


What has been the impact of recent technologies on all elements of the newspaper industry and how has it responded to these changes? : With the advancement of technology the news industry has grown exponentially but has needed to evolve as newspapers have moved onto the internet for example The Mirror online allows their audience to view on their website and on an app, and also doesn't have a paywall for their audience to see all of the news but having advertisements to earn their revenue which they would've got from selling newspapers which over time have been sold less and less.

The Times however has a paywall this digital descriptions has multiple variations increasing in price and as the price increases the more features audiences have like exclusive newsletters and rewards to give an incentive for their audiences to buy the more expensive subscriptions. As newspapers have moved to the internet this allows a wider range of audiences to view their content and have a much wider reach than what newspapers ever could do. 


What is the importance of fandom in media products? :  Fandoms allow media products to keep a following to a franchise and building support and helping market their product to a larger audience for example the Assassins Creed franchise has a massive fandom which discuss the game using wikis to have these discussions allowing fans to connect. 


How is the gaming industry regulated or what are the challenges in this particular industry? : In the UK video games are regulated by The Games Rating authority (GRA) using the PEGI system to rate the minimum age in which the game can be sold to using factors to help create these ratings like Fear and violence. The PEGI rating was created to stop younger audiences be exposed to mature content as games began to evolve to more mature audiences. 


How important is historical context? :  historical context is important as it can change the overall meaning of the product which contemporary audience would usually miss as their perspectives have changed for example the Tide print advertisement which was post WW2 and an economic boost and household appliances and products became highly desirable            

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