- companies have different forms of advertising
- promotion/marketing of a company, product or service
- to reach a bigger audience and have a bigger monetary gain with their product
- examples: videos, leaflets, posters, print, online(social media),
The Dove campaign for real beauty advertisements attempts to show all types of women as beautiful in their own skin as their video "Dove Evolution" reinforces their message of how the beauty industry doesn't show natural beauty but instead use highly edited photos to distort the publics perception on beauty standards as beauty advertisements usually presents highly unrealistic beauty standards. However this campaign caused Dove to have a lot of backlash as Dove's advertising seemed to be passive-aggressive and patronising and
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