Statement Of Aims

My audio visual product will be a mockumentary called extra-terrestrial encounters which depicts the research of a conspiracy theorist and his attempt to present this evidence and make the audience believe that aliens exists and presenting this in an obvious comedic tone highlighting the absurdity of certain theories and satirising them. I will follow the codes and conventions to appeal to my target demographic of 18- 34 year old main streamers who take up the majority of audiences so I have chosen ITV 2 to be the producers of the mockumentary as the channel is one of the biggest and also have a younger target audience than the other choice of BBC 1 as the majority of shows which are presented on ITV 2 as they air shows like Family guy and other immature comedic shows that also air.

I will create a short clip of 2 minutes and 30 seconds to 3 minute clip of the mockumentary having the main character talk about an absurd theory and poorly explaining it having other "professionals" attempt to explain this theory and this will appeal to my targeted demographic as the main theme of the mockumentary being about aliens which is a very popular theme within media which helps target audience of main streamers as they like to stick with security so an already widely known theme and also as they don't like to take risks the audience has an idea of what will happen. By using Premier pro to edit my short clip and will consist of minimal editing like non diegetic music to create atmosphere with very few jump cuts between different people to help create a similar atmosphere in documentaries, the props presents within the clip will convey to the audience immediately about the sci fi themes which will be prevalent throughout the clip.

   

 I will use Adobe Photoshop to create my print media cover and will incorporate the front cover of the Magazine advertising the mockumentary which will attract my intended audience using bright colours to stand out and also attracting my intended audience  having imagery linking to the sci fi genre for example UFOs with the headline reading "expose the truth. I will use bright colours such as purple, blue and greens to portray the sci fi themes which are present in the audio visual product and I will be creating these photos with UFOs by drawing them over the photos for the magazine front cover and double page article. The double page article will go in depth of the of the audio visual product and appealing to the target audience of 18-34 main streamers who are interested with conspiracies as the headline reinforces this mystery needing to be urgently told and the word "expose" has more negative connotations attracting more people as it connotes to scandals and misconduct which attracts more people.  



    

Production and content planning 2

Representation of mainly young adults and teenagers as the brief states to have a target audience of 18-34 thus having a younger cast will help attract my target audience as they will connect to the characters more due to the similarity in age.

Technical codes and Narratives: a range of camera angles and zooms to create a comedic tone, invisible editing to help create a realistic tone which mockumentaries have.

I chose the producer to be ITV 2 as their programming target a younger audience as they air shows like Family Guy and Plebs so another comedy targeting a younger audience would be effective as it will attract more of the intended audience as the producers target the demographic of 18-34 Main streamers

Production and content planning

Production Brief: Brief 1- audio visual / print media

Target Audience: 18-34 "Main-streamers"

Producer: ITV 2

Name: extraterrestrial encounters 

Genre: Comedy/ mockumentary

Initial Ideas - Narrative content: A mockumentary about aliens

Initial Ideas - Technical Codes: invisible editing / a lot of non diegetic sound to create atmosphere 

2020 Brief : Task 2

I am selecting Brief 1 for my media coursework as I already have experience with creating print media for an audio visual product however his time I will actually be making both instead of just the print media thus allowing me to create new skills in audio visual production and also have a good understanding of print media production.