Tide print advert

In the Tide print advert the image used to present the target audience is presented as the ideal women of the fifties as she is portrayed as glamorous with her make up and hair style and doing chores which was expected by women in contemporary society also in the advert hearts are above the women head symbolising how much she loves the product and to quickly convey the desirability of the product. The text used in the advert "Tide's got what women want!" this piece of text is the largest on the advert to attract the target audience of women and the use of direct address and use of exclamation marks which makes the readers think more about what the text is saying and has more of an effect on them and gives the advert more attention. Splitting the advert into the rule of thirds shows that the most important areas of the advert are showing the ideal housewife and the bigger text showing the reasons on why you should buy this product 

when this advert was distributed contemporary USA society which had just came out of WW2 very wealthy and people were able to buy products so this is when adverts became a lot more colourful and were attempting to entice readers especially for this advert it was attempting to entice housewives and their husbands as they would buy this product so they can make their wife as happy as the woman in the advert and to make her as desirable as the woman in the advert as she is portrayed as the stereotypical glamorous 50's woman also house wives would see this advert and aspire to be the woman in the advert