S:standards
A:authority
persuasive tools:
Humour: (parody/stereotypes) makes it more enjoyable to decode as multiple layers of meaning are added.
Shock: grabs the attention of the consumer and the media to increase the effectiveness of the advertisement.(charities usually use this in their adverts to create empathy)
Stereotypes: they are useful because they allow a short cut to add immediate meaning and certain stereotypes bring certain messages.
Intertextuality: when a media product references another media product to create immediate meaning.
music: used to grab audiences attention as an emotive device.
famous people: celebrities are used to endorse products
repetition/slogans: repeating adverts id very effective. slogans, images and brand names can be repeated
reward and punishment: physical rewards like 'buy one get one free' or mental rewards like '
value messages: many adverts have a message about life that cannot be denied.
Maslow's Hierarchy of needs: least important- self actualisation
esteem
belongings
safety
most important- physiological
Realism and Anti realism are two sides of a philosophical debate behind the whole bases of scientific proof.
Surrealist: built from all different types of imagery to create meaning
semiotics: study of signs and symbols as elements of communication behaviour, the analysis of systems of communication, as language, gestures, colours or clothing
.used to construct possible meaning from a text
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