Indie/ Riptide Analysis

Indie 

An abreviation for independent music which is produced independently from commercial record labels or produce from smaller record labels and this process of creating music usually takes a do-it-yourself approach as they have no help with recording or publishing from record labels. Also the term Indie is sometimes used to describe a genre like indie rock or indie pop which typically has an alternative and niche audience but these artists usually have a record label backing them and do not independently produce and distribute their music and usually have an acoustic sound. and the targeted audience for indie music is white middle class

Vance Joy-Riptide 

Riptide is an example the Indie genre of music as it has an acoustic sound which is synonymous with this genre recently especially Indie pop and the music video for Riptide has no total narrative structure and does not show the Artist perform but has an interpretive approach as the music video will change and match the lyrics being sung for example at the beginning of the song the first few lyrics are " I was scared of dentists and the dark" and the music video showed a women which we believe is in a dentist as she has what seems to be dentist equipment in her mouth and a lamp moving in the dark also another example of the interpretive video is when the lyric "taken away to the dark side" is sung a women is disturbingly dragged out of her bed and as the music video progresses it becomes more and more disturbing another example of this is the lyric "running down to the riptide" and the music video matches the lyric as it shows a riptide this use of an interpretive style is used to give lyrics more attention to the lyrics shown in the video.

The colour red is shown throughout the